Bài giảng Business Research Methods - Chapter 2: Ethics in Business Research

Chapter 2Ethics in Business ResearchMcGraw-Hill/IrwinCopyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. Learning ObjectivesUnderstand . . .What issues are covered in research ethics.The goal of “no harm” for all research activities and what constitutes no harm for participant, researcher, and research sponsor.2Learning ObjectivesUnderstand . . .Differing ethical dilemmas and responsibilities of researchers, sponsors, and research assistants. Role of ethical codes of conduct in professional associations.3PulsePoint: Research Revelation89The percent of consumer PCs infected with spyware.4Data Collectors Face Responsibilities“[Privacy pragmatists are] often willing to allow people to have access to, and to use, their personal information where they understand the reasons for its use, where they see tangible benefits for so doing, and when they believe care is taken to prevent the misuse of this information.”Humphrey Taylor chairman of The Harris Poll®Harris Interactive.5Types of Ethical ViolationsViolatingdisclosureagreementsBreakingconfidentialityMisrepresentingresultsDeceivingparticipantsPaddedinvoicesAvoidinglegal liability6Procter & GambleAdmits to competitive intelligence gathering Contracted BI firm took documents from Unilever trash receptaclesOut-of-court settlement rumored (and reported) at $10m7Ethical ApproachesEthical standardsEthical RelativismDeontology8Ethical ApproachesEthical RelativismDeontologyHow would you assess the P&G case using the two ethical approaches?9Ethical Codes of Conduct10PulsePoint: Research Revelation$944The amount, in millions,that employers will losethis year due to employeefraud.11Ethical Issues at all Stages of the Research Process12Ethical Treatment of ParticipantsExplain study benefitsExplain participant rights and protectionsObtain informedconsent13Components of Informed ConsentIdentify researchersDescribe survey topicDescribe target sampleIdentify sponsorDescribe purpose of researchPromise anonymity and confidentiality Give “good-faith” estimate of required time commitmentState participation is voluntaryState item-non response is acceptableAsk for permission14Characteristics of Informed ConsentElementsCompetenceInformedKnowledge Voluntary15Ethical ResponsibilitiesSpecial guidelinesapply to children!Informed consent means parental approval.16DeceptionDisguising non-researchactivitiesCamouflagingtrue research objectives17DebriefingExplain any deceptionDescribe purposeShare resultsProvide follow-up18Participant ConfidentialityMinimize instruments requiring IDNon-disclosure of data subsetsRestrict access to IDObtain signednondisclosureReveal only with written consent19Right to refuseRight to PrivacyPrior permission to interviewLimit time required20The U.S. Safe Harbor AgreementSecurityNoticeAccessEnforcementChoiceOnward Transfer Data Integrity21Sponsor NondisclosureConfidentialityPurpose NondisclosureFindings Nondisclosure22What To Do If Coerced?EducateonpurposeEmphasizefact-findingroleExplain problemsTerminaterelationship23Effective Codes of Ethics24Key TermsCode of ethicsConfidentialityDebriefingDeceptionEthicsInformed consentNondisclosureFindingsPurposeSponsorRight to privacyRight to qualityRight to safety25