Bài giảng Business Research Methods - Chapter 21: Presenting Insights and Findings: Oral Presentations

Chapter 21Presenting Insights and Findings: Oral PresentationsMcGraw-Hill/IrwinCopyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. Learning ObjectivesUnderstand . . . How the oral research presentation differs from and is similar to traditional public speaking.Why historical rhetorical theory has practical influence on business presentation skills in the 21st century.How to plan for the research presentation.The frameworks and patterns of organizing a presentation.2Learning ObjectivesUnderstand . . . The uses and differences between the types of materials designed to support your points.How proficiency in research presentations requires designing good visuals and knowing how use them effectively.The importance of delivery to getting and holding the audience’s attention.3Learning ObjectivesUnderstand . . . Why practice is an essential ingredient to success and how to do it.What needs to be assembled and checked to be certain that arrangements for the occasion and venue are ready.4Virtual Meetings“Thanks to the vast improvements intechnology, the time is right for companiesto include completely virtual meetingoptions as part of their overall meetingsstrategy.Chris Gaia, vice president of marketing-travel division Maritz5PulsePoint: Research Revelation15The percent of less information that is delivered verbally when using a PowerPoint presentation 6Oral Presentation and the Research Process7Model for Presentation Planning8Artistotle’s Proofs9Aristotle Proofs& the PresentationEthosPathosLogos10Questions Guide the Plan11Audience AnalysisSeven Questions to Understand Your AudienceWho are they?Why are they here?What keeps them up at night?Why should they care about the presentation?What do you want them to do?Should you expect resistance?How can you best reach them?12Types of LearnersVisualAuditoryKinesthetic13Psychological PrinciplesSelective PerceptionProcess Meanings Imaginative ConstructionAudience Construct FormationRecency EffectPrimacy Effect14Web-based Presentation15Patterns of OrganizationTopicalSpatialClassificationClimaxProblem/SolutionChronologicalPast/present/future16Patterns of OrganizationPast/present/futureCause/effect/solutionPros/Cons/RecommendationResearch BriefingMotivated SequenceNarrative17Support18Support ChecklistFactorDescriptionRelevantRelevant to the point it is supportingAppropriateFill the needs and style of the audienceBelievableAccurate, ethically sound and fairly presentedTimelyWorkable with in presentation time limitsVarietyMore than one type of supportBalancedBetween quantity and varietySpeaker SpecificEnhance speaker’s style of delivery & messageStylisticBenefits from analogies and metaphorsSimplicityStatistics are understandableDetailDeveloped to point that audience can understand19Support20Developing a Story21Visualization ToolsSlidesNotesHandouts22Psychological Principles of Visualization23Visual PreparationFlow AidsWhitespacePicture SupremacyPhotographic FramingVisual Design PrinciplesVisibility24SimplicityClarityVisual Design PrinciplesContrastRelationship25Design Flow Aids26Graphs for Orals27Rx for Better SlidesLow Word CountAvoid SlideumentsKeep it Simple10-20-30 RuleLarge Font SizeUse Bullets in Moderation28Modes of DeliveryImpromptuMemorizedManuscript ReadingExtemporaneous29Delivery PrinciplesAvoid ClutterReduce JargonAlign Non-Verbal CommunicationPractice30Non Verbal Admonitions for a Speaker31Causes of AnxietyPerceiving audience as judgesPossibility of visible failureNeed to avoid failureUncertainty of ability to do wellFocus on own behavior & appearance32Anxiety Coping Strategies33Speaker Behaviorsto AvoidVocalSpeak too softlySpeak too rapidlyFail to vary volume, tone, and rate of speakingFill pauses with you know, um, ahPhysicalRock back and forthPace without purposeFiddle with things, hair, jewelry, clothingStare into spaceFail to make eye contactMove cursor without purpose.34Arrangements35Arrangements36Arrangements37Arrangements38Key Termsanalogy audience analysis auditory learners clarity contrast compatibility clutter demonstration enthymeme ethos example expert opinion extemporaneous presentation eye contact Fact 39Key Termsflow aids gestures impromptu speaking jargon kinesthetic learners logos manuscript reading memorization metaphor motivated sequence narrative pattern nonverbal communication paralanguage pathos performance anxiety 40Key Termsphotographic framing posture and body orientation primacy effect principle of appropriate knowledge principle of capacity limitations principle of discriminability principle of informative changes principle of perceptual organization principle of relevance principle of salience 41Key Termsrecency effect relationship research briefing rule of three rule of thirds script simplicity speaker note cards specific instance statistics stories 10-minute rule testimony three-point speech visibility visualization 42Key Termsvisual learners visual preparation Web-delivered presentation whitespace 43