A risk neutral person
– is only interested in whether the odds will yield 
a profit on average
 A risk-averse person
– will refuse a fair gamble
 i.e. one which on average will make exactly zero 
monetary profit
 A risk-lover
– will bet even when a strict mathematical 
calculation reveals that the odds are 
unfavourable
                
              
                                            
                                
            
                       
            
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Chapter 15
Coping with risk in economic life
David Begg, Stanley Fischer and Rudiger Dornbusch, Economics, 
6th Edition, McGraw-Hill, 2000
Power Point presentation by Peter Smith
15.1
Individual attitudes towards risk
 A risk neutral person
– is only interested in whether the odds will yield 
a profit on average
 A risk-averse person
– will refuse a fair gamble
 i.e. one which on average will make exactly zero 
monetary profit
 A risk-lover
– will bet even when a strict mathematical 
calculation reveals that the odds are 
unfavourable
15.2
Risk and insurance
 Risk-pooling
– works by aggregating independent risks to 
make the aggregate more certain
 Risk-sharing
– works by reducing the stake
 By pooling and sharing risks, insurance 
allows individuals to deal with many risks 
at affordable premiums.
15.3
Moral hazard and adverse selection
 Moral hazard
– is the exploiting of inside information to take 
advantage of the other party to a contract
 e.g. if you take less care of your property 
because you know it is insured
 Adverse selection
– occurs when individuals use their inside 
information to accept or reject a contract, so 
that those who accept are not an average 
sample of the population
 e.g. smokers taking out life insurance
15.4
Portfolio selection
 The risk-averse consumer prefers a higher 
average return on a portfolio of assets
– but dislikes risk.
 Diversification 
– is a strategy of reducing risk by risk-pooling 
across several assets whose individual returns 
behave differently from one another.
 Beta
– is a measurement of the extent to which a 
particular share's return moves with the return 
on the whole stock market
15.5
Efficient asset markets
 The theory of efficient markets 
– says that the stock market is a sensitive 
processor of information
– quickly responding to new information 
to adjust share prices correctly
 An efficient asset market already 
incorporates existing information 
properly in asset prices.
15.6
More on risk
 A spot market
– deals in contracts for immediate delivery and payment
 A forward market
– deals in contracts made today for delivery of goods at a 
specified future date at a price agreed today
 Hedging
– the use of forward markets to shift risk on to somebody 
else.
 A speculator
– temporarily holds an asset in the hope of making a 
capital gain.
15.7
Chapter 16
Introduction to welfare economics
David Begg, Stanley Fischer and Rudiger Dornbusch, Economics, 
6th Edition, McGraw-Hill, 2000
Power Point presentation by Peter Smith
16.9
Welfare economics
 The branch of economics 
dealing with normative issues.
 Its purpose is not to describe 
how the economy works
 but to assess how well it works.
16.10
Equity and efficiency
 Horizontal equity
– the identical treatment of identical 
people
 Vertical equity
– the different treatment of different 
people in order to reduce the 
consequences of their innate 
differences
16.11
Pareto efficiency
 An allocation is Pareto-efficient for a 
given set of consumer tastes, 
resources and technology, if it is 
impossible to move to another 
allocation which would make some 
people better off and nobody worse 
off.
16.12
Perfect competition and Pareto efficiency
 If every market in the economy is a 
perfectly competitive free market, the 
resulting equilibrium throughout the 
economy will be Pareto-efficient.
 As expressed in Adam Smith’s 
notion of the Invisible Hand.
16.13
Competitive equilibrium and 
Pareto-efficiency
 At any output such as Q1*, 
the last film must yield 
consumers P1* extra utility.
 The supply curve for the 
competitive film industry 
(SS) is the marginal cost of 
films.
 Away from P1*, Q1*, there 
is a divergence between 
the marginal cost and the 
marginal benefit derived 
by consumers
 so a move to that position 
makes society better off.
D
SSD
Q1*
P1*
Quantity of films
16.14
Distortions
 A distortion exists whenever society’s 
marginal cost of producing a good does 
not equal society’s marginal benefit from 
consuming that good.
– Some such distortions may be inevitable
– and it may be more efficient to spread such 
distortion over a wide range of markets, rather 
than concentrating it in one market
– this results from the theory of the second-best
16.15
Market failure
… occurs when equilibrium in free 
unregulated markets will fail to 
achieve an efficient allocation.
 Imperfect competition
 Social priorities (e.g. equity)
 Externalities
 Other missing markets
– future goods, risk, information.
16.16
Externalities
 An externality arises whenever an 
individual’s production or 
consumption decision directly 
affects the production or 
consumption of others…
 other than through market prices
e.g. a chemical firm discharges waste 
into a lake & ruins the fishing for 
anglers
16.17
A production externality
Quantity
DD
Suppose DD represents 
the demand curve for a 
product (which we may
interpret as marginal
social benefit).
MPC
MPC is the marginal
private cost incurred by
the firm in producing 
the good (assumed 
constant for simplicity).
P
Q
The market clears where
MPC=DD at price P and 
quantity Q.
16.18
A production externality
Quantity
DD
(MSB)
MPC
Q
MSC
If the firm causes pollution,
it imposes costs on society, 
presented by marginal 
social costs (MSC).
Q*
So the social optimum is 
where DD(MSB)=MSC at Q*.
The overall welfare
loss to society from 
the market failure is 
given by the excess 
of MSC over MPC 
between Q* and Q.
16.19
A consumption externality
DD
MPC, 
MSC
Quantity
P
ri
c
e
Q
A consumption externality
may cause marginal social 
benefit to diverge from 
marginal private benefit.
If MSB>MPB, then the 
free market equilibrium
provides the quantity Q.
MSB
Q'
As compared with the
social optimum at Q', 
where MSB = MSC.
The red area shows the
welfare loss.
E.g. neighbours may benefit from a well-kept garden.
16.20
Greenhouse gases 0
20
40
60
80
100
120
Index (1990 = 
100)
Ja
pa
n
US
A
Ge
rm
an
y UK Ita
ly
Emission of greenhouse gases
1990
1995
2012