Bài giảng Management information systems - Chapter 2: Major Business Initiatives: Gaining Competitive Advantage with IT

Chapter 2Major Business Initiatives: Gaining Competitive Advantage with ITSUPPLY CHAIN MANAGEMENTSupply chain management (SCM) – tracks inventory and information among business processes and across companiesSupply chain management (SCM) system – IT system that supports supply chain managementJust-in-time (JIT) – method for producing or delivering a product or service just at the time the customer wants itOpportunities of SCMBusiness strategyOverall cost leadershipRunning the organization (RGT) frameworkGoal is to squeeze out every penny of cost possible in the supply chainThis will optimize fulfillment, logistics, production, revenue and profit, and cost and priceIT Support for SCMSCM systems pioneered by specialist companiesSCM is now part of ERP software (discussed later)Learn moreSupply Chain Knowledge BaseSupply Chain Management Reviewi2 TechnologiesCIO MagazineCUSTOMER RELATIONSHIP MANAGEMENTCustomer relationship management - uses information about customers to gain insight into their needs, wants, and behaviors in order to serve them better Opportunities of CRMBusiness strategyDifferentiation and focusGrowing the organizationClassic goalsTreating customers betterUnderstanding their needs and wantsTailoring offeringsProviding “delightful” experiencesIT Support for CRMMuch can be cloud-based, using the software-as-a-service modelENTERPRISE RESOURCE PLANNINGHow do you bring together SCM, CRM, and other systems? With an ERP system.Enterprise resource planning (ERP) system – collection of integrated software for business management, accounting, finance, supply chain management, inventory management, customer relationship management, e-collaboration, etc. ERP FunctionalityERPAttempts to integrate everythingCRM drives what SCM will produceEveryone works together in e-collaborationThe entire organization knows the entire organizationThink about your schoolCan you register for class with a bill outstanding?Can you register for a class for which you haven’t completed the prerequisite?ERP Integrates EverythingSOCIAL MEDIASocial media – Web-based and mobile technologies that create interactivity among users, mostly allowing users to be both creators and consumers of contentAspects of Social MediaSocial networking – places like Facebook, LinkedIn, Google, StumbleUpon, Twitter, YouTubeAspects of Social MediaSocial shopping – see what other people are buying/wearing and finding deals through places like GrouponSocial playing – MMORPGS like World of WarcraftAspects of Social MediaSocial “saving the world” – games that support sustainability and TBL effortsSocial locationing – sites like Foursquare that help you check into places and specify where you are