Cơ sở dữ liệu - Chapter 11: Business/ it strategies for development

Chapter 11Business/IT Strategies for DevelopmentLearning ObjectivesDiscuss the role of planning in the business use of information technology, using the scenario approach, and planning for competitive advantage as examples.Discuss the role of planning and business models in the development of business/IT strategies, architectures, and applications.Identify several change management solutions for end-user resistance to the implementation of new IT-based business strategies and applications.Section 1IT Planning FundamentalsI. IntroductionSimply knowing the importance and structure of e-business is not enough. A Plan is needed to transition from an old business design to a new e-business design.II. Organizational PlanningEnterprise-wide plans are required to introduce IT/IS-based solutions to the entire firm.Strategic Planning – develop a firm’s mission, goals, policiesTactical Planning – develop objectives, procedures, rules, schedules, budgetsOperational Planning – implement/control day-to-day operationsIII. The Scenario Approach Strategic Visioning Questions for e-BusinessIII. The Scenario Approach Converging Trends in Strategic Business/IT PlanningIV. Planning for Competitive Advantage Evaluation of potential benefits/risk of using IT for competitive advantageSWOT ( strengths, weaknesses, opportunities, threats) Analysis – evaluate impact of each possible strategic opportunityStrengths – core competencies and resourcesWeaknesses – areas of substandard performanceOpportunities – potential for new markets or innovationThreats – potential for lossesV. Business Models and Planning Questions for All Business ModelsV. Business Models and Planning Questions for e-Business ModelsSection 2Implementation ChallengesI. ImplementationCarrying out the strategic plans developed in the planning processII. Implementing Information Technology Moving to e-business involves major organizational changeIII. End-User Resistance and Involvement New ways of doing things always generates some resistance from those affected; end-user involvement in the change process can help minimize the resistanceIV. Change Management Managing organizational change is important and can be difficult; people are a major focus hereA Change Management Process – these 8 steps are just one way of visioning change management