The Value Chain—Focuson Core Operations
The value chain is the set of activities andresources necessary to create and deliverproducts and services valued by customers.
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Costing and theValue ChainChapter18R & DandDesignSuppliersandProductionDistributionandMarketingCustomerServiceThe value chain is the set of activities andresources necessary to create and deliverproducts and services valued by customers.The Value Chain—Focuson Core OperationsNon-value-added activities add cost withoutadditional desirability, and can be eliminatedwithout reducing quality or performance.Value-added activities add to product or service desirability in customers’ eyes. IdentifyEliminateNon-value-addedactivitiesValue and Non-value-Added ActivitiesAnalysis andClassificationActivitiesValue and Non-value-Added ActivitiesNon-value-AddedActivitiesReduce orEliminateValue-AddedActivitiesContinually Evaluate and Improve Examples of non-value-added activities are:Storage of materials, work-in-process, or finished goods.Moving parts and materials in the factory.Waiting for work.Inspection.Get ridof them!Non-value-Added ActivitiesWhat’s the difference between activity-based costing andactivity-based management?Activity-Based Management — Drive Out CostsActivity-based managementfocuses on managingactivities to reduce costs.Activity-based costingestablishes relationshipsbetween overheadcosts and activities.Activity-Based Management — Drive Out CostsAnalyzeactivitiesCollectbenchmarkinformationDeterminecost per unitof activityIdentifyactivitymeasuresCreatecostpoolsIdentifyactivitiesActivity-based costingActivity-based managementABC: a Subset ofActivity-Based ManagementChart activities neededto meet customerexpectations.Use ABC to determinecost of activities.Classify all activitiesas value-addedor non-value-added.Improve value-addedactivities and eliminatenon-value-added activities.Activity-Based Managementand the Value ChainLet’s movealong to anew topic.The Target Costing Process — Creating Customer SatisfactionFocusedon design.Considerationgiven to the entirevalue chain.Focusedsimultaneouslyon profit andcost planning.Driven by the customer.Target costing is aimed at the earliest stagesof new product and service development.The Target Costing Process — Creating Customer SatisfactionConceptdevelopmentPlanningand marketanalysisProductiondesign andvalueengineeringProductionandcontinuousimprovementTargetpriceProfitmarginTargetcostEstablishing theTarget PriceAttaining theTarget CostThe Target Costing ProcessPriceMajor Influences on Target PricingDevelop productsthat satisfycustomer needs.Set target price usingcompetitors’ prices andcustomers’ perceivedvalue for product. Target price – Profit margin = Target costUse value engineeringto find least costlycombination of resourcesto meet customer needs. Developing target prices and targetcosts requires four steps:Components of theTarget Costing ProcessLife-cyclecostingResearch,design, anddevelopmentProductionMarketingProduct discontinued and customer support endsLife-Cycle ProductCosting and PricingPricing must generate revenue to cover costsof all phasesof productlife cycle.Research,design, anddevelopmentProductionMarketingProduct discontinued and customer support endsLife-Cycle ProductCosting and PricingInvolve entire valuechain in reducingcosts while satisfyingcustomer needs.An understanding ofrelationships betweenprocess componentsand costs is critical.A product’s functional characteristics to thecustomer are emphasized.A primary objective is reducingdevelopment time.ABC is used todetermine changesthat will reduce costs.Characteristics ofTarget Costing ProcessesLet’s movealong toanothertopic.Just-in-time (JIT)Inventory ProceduresComplete productsjust in time toship to customers.Complete partsjust in time forassembly into products.Scheduleproduction.Receivecustomerorders.Receive materialsjust in time forproduction.Just-In-Time (JIT) Inventory Less warehousespace neededReducedinventorycarrying costsReduced riskof obsoleteinventoryWith reduced inventories, quality mustbe emphasized to avoid production delays and late deliveries. Relationship Between JIT andTotal Quality Management (TQM)More rapidresponse tocustomer ordersGreatercustomersatisfactionHigher qualityproductsLess warehousespace neededReducedinventorycarrying costsReduced riskof obsoleteinventoryRelationship Between JIT andTotal Quality Management (TQM)A limited number of suppliers who willmake on-time deliveries of qualitymaterials.Quality that is “designed-in” and“manufactured-in” rather than“inspected-out”.A well-trained flexible work force.An efficient plant layout. Successful implementation of a JIT system requires:JIT, Supplier Relationships,and Product QualityManufacturing Cycle TimeProcess Time + Inspection Time + Storage and Waiting Time + Move TimeProductionStartedGoods ShippedOnly the process time is value-added time.Measures of Efficiency in a JIT SystemManufacturing Cycle TimeProcess Time + Inspection Time + Storage and Waiting Time + Move TimeProductionStartedGoods ShippedManufacturingEfficiencyRatio Value-added timeManufacturing cycle time=Measures of Efficiency in a JIT SystemIf cycletime goes up,costs maygo up, andservice andquality maygo down.Measures of Efficiency in a JIT SystemLet’s moveto the lasttopic inthe chapter.Total Quality Managementand the Value ChainGreatercustomersatisfactionQualityproductsandservicesIncreasedbusinessvolumeWhy is Quality Important? Prevention costsInspection of materials upon deliveryInspection of production processEquipment inspectionEmployee training Appraisal costsFinished goods inspectionField testing of productsComponents of the Cost of Quality Internal failure costs – defects discovered before delivery to customersScrap materialsReworkReinspection of reworkLost sales resultingfrom late deliveries CostReportComponents of the Cost of Quality External failure costs – defects discovered after delivery to customersWarranty repairsProduct liabilityMarketing costs toimprove product imageLost sales due to poorproduct qualityComponents of the Cost of QualityCost of preventionand appraisalInternaland external failure costsComponents of the Cost of QualityCost of preventionand appraisalInternaland external failure costsUltimate Objective:Zero defectswhile minimizingall four qualitycost categories.Components of the Cost of QualityPreventionand AppraisalExternal andInternal FailureTotal Costof QualityLow QualityHigh QualityCost of QualityDirection ofrecent trendin industry.Components of the Cost of QualityTraditional managerial accounting systems may emphasize production quotas and cost minimization.Managers often find that emphasis on quality also increases productivity.Productivity and QualityI’m managing somequality time in avalue-added activity.End of Chapter 18