Bài giảng Strategic Management - Chapter 13: Analyzing Strategic Management Cases

Analyzing Strategic Management Caseschapter 13Strategic Case AnalysisCase analysis helps us learn how to ask good questions & make good decisionsWhy do some firms succeed and others fail?Why are some companies higher performers than others?What information is needed in the strategic planning process?How do competing values and beliefs affect strategic decision-making?What skills and capabilities are needed to implement a strategy effectively?13-*Strategic Case AnalysisStrategic management cases includeA detailed description of the challenging situation faced by an organizationUsually includes a chronology of eventsCan include financial statements, product lists, interviews with employeesStrategic case analysis requiresAn ability to evaluate business situations Go beyond the textbook & root out essential issues and causes of a company’s problems13-*Strategic Case Analysis: SkillsStrategic skills needed include the ability to differentiate:Evaluate many different elements of the situation at onceDifferentiate between the factors that are influencing the situationUnderstand that problems are often complex & multilayeredNeed to dig deepDon’t be too quick to accept an easy solution13-*Strategic Case Analysis: SkillsStrategic skills also include the ability to speculate:Envision an explanation that might not readily be apparentImagine different scenariosContemplate the outcome of the decisionDeal with uncertainty & incomplete knowledgeData may be missingInformation may be contradictoryDetails & consequences may be unknown13-*Strategic Case Analysis: SkillsStrategic skills also include the ability to integrate:Consider the impact of various decisions & environmental influences on all parts of the organizationCreate one set of recommendations that affect the whole companyRealize that changes made in one part of the company will affect other partsNeed to adopt a holistic perspective13-*Conducting a Case AnalysisPreparation:Investigate the situationAnalyze and research possible solutionsGather the advice of othersPut yourself in the shoes of an actual participantAre you a strategic decision-maker?Are you the business founder or owner?Are you a member of the board of directors?Are you an outside consultant?13-*Conducting a Case AnalysisStep 1: Become familiar with the materialRead quickly through the case one timeAssess possible links to strategic conceptsRead the case again, making notesEvaluate application of strategic conceptsFormulate an initial recommendationGo through the case again to assess the consequences of actions you propose13-*Conducting a Case AnalysisStep 2: Identify problemsSome cases have more than one problem to solveAvoid getting hung up on the case symptomsTry to articulate the case problemsSometimes writing down a problem statement gives you a reference pointSome problems will not be apparent until after you do the case analysis13-*Conducting a Case AnalysisStep 3: Conduct strategic analysesDetermine which strategic issues are involvedUse strategic tools to conduct the analysisFive Forces analysisValue chain analysisContingency frameworksFinancial analysis – Financial Ratio AnalysisTest your own assumptions about the case13-*Strategic Case Analysis Tools13-*Exhibit 13.1 Summary of Financial Ratio Analysis TechniquesConducting a Case AnalysisStep 4: Propose alternative solutionsDevelop a list of options Evaluate the alternativesCan the company afford it?How will competitors respond?Will employees accept the change?How will it affect other stakeholders?How does it fit with the vision, mission & objectives?Will the culture or values of the company change?13-*Conducting a Case AnalysisStep 4: Make recommendationsMake a set of recommendations supported by your analysisDescribe exactly what needs to be doneExplain why this course of action will solve the problemIndicate how best to implement the proposed solutionNote: the solution you propose must solve the problem you identified13-*Conducting a Case AnalysisPreparing an oral presentationOrganize your thoughtsEmphasize strategic analysisBackground/problem statement = 10-20%Strategic analysis/options = 60-75%Recommendations/action plan = 10-20%Be logical and consistentDefend your positionShare presentation responsibilities13-*Conducting a Case AnalysisPreparing a written presentationBe thoroughProvide support for your argumentsReference specific case materials or other factsCoordinate team effortsAvoid restating the obviousPresent information graphicallyExercise quality control, be professionalGood grammar, spelling, consistent style throughout13-*