• Bài giảng E-commerce (Third Edition) - Chapter 14: Online Content Providers: Digital MediaBài giảng E-commerce (Third Edition) - Chapter 14: Online Content Providers: Digital Media

    The Wall Street Journal Online Class Discussion „ Why did the Wall Street Journal succeed with a subscription model when other newspapers have been unable to charge for their content? „ Would you pay to read a daily newspaper online? Why or why not? „ Would you pay for access to online archives of newspapers and/or magazines? „ Do you thin...

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  • Bài giảng E-commerce (Third Edition) - Chapter 13: Auctions, Portals, and CommunitiesBài giảng E-commerce (Third Edition) - Chapter 13: Auctions, Portals, and Communities

    Auction Fever Class Discussion „ Why is United Airlines using auctions to redeem frequent flyer miles? „ Why are auctions better than liquidation sales for retailers? „ What is meant by the term, “auction marketing?” „ Why would consumers pay more at auctions than at in-store liquidation sales?

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  • Bài giảng E-commerce (Third Edition) - Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative CommerceBài giảng E-commerce (Third Edition) - Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative Commerce

    Volkswagen Builds Its B2B Net Marketplace Class Discussion „ Why didn’t Volkswagen want to use a more open or public electronic exchange for its parts supply? Why didn’t it join the industry consortium Covisint? „ What kinds of services are provided by VWGroupSupply.com? „ What is eCAP and who benefits from its use? „ Do you think suppliers...

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  • Bài giảng E-commerce (Third Edition) - Chapter 11: Online Service IndustriesBài giảng E-commerce (Third Edition) - Chapter 11: Online Service Industries

    NetBank and the Future of Branchless Banking Class Discussion „ What is the value proposition of online banks? „ Why have stand-alone online banks in the United States not done well? „ What were the key ingredients of NetBank’s business model that made it successful? „ Why do most Americans still prefer to use their local branch bank?

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  • Bài giảng E-commerce (Third Edition) - Chapter 10: Retailing on the WebBài giảng E-commerce (Third Edition) - Chapter 10: Retailing on the Web

    Blue Nile Sparkles For Your Cleopatra Class Discussion „ Why is selling (or buying) diamonds over the Internet so difficult? „ How has BlueNile built its supply chain to keep costs low? „ How has BlueNile reduced consumer anxiety over online diamond purchases? „ What are some vulnerabilities facing BlueNile? „ Would you buy a $5,000 engagemen...

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  • Bài giảng E-commerce (Third Edition) - Chapter  9: Ethical, Social, and Political Issues in E-CommerceBài giảng E-commerce (Third Edition) - Chapter 9: Ethical, Social, and Political Issues in E-Commerce

    Warez Hackers End Up in the Slammer Class Discussion „ What are “Warez” groups? What are their motivations? How to they differ from typical down loaders? „ What are the main specialties of wares groups? „ Why are members of Warez groups facing criminal charges and possible jail terms? What laws are they violating? „ How is the RIAA respondin...

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  • Bài giảng E-commerce (Third Edition) - Chapter 8: E-Commerce Marketing CommunicationsBài giảng E-commerce (Third Edition) - Chapter 8: E-Commerce Marketing Communications

    ESPN Motion: Targeting the 18-to-34 Males Class Discussion „ How does the ESPN Motion system differ from ordinary video streaming? „ What is the benefit of this new systems to consumers and to advertisers? „ How does this system avoid Internet congestion? „ Why would sports fans want to watch video advertising that’s “just like TV?” „ Why i...

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  • Bài giảng E-commerce (Third Edition) - Chapter 7: E-Commerce Marketing ConceptsBài giảng E-commerce (Third Edition) - Chapter 7: E-Commerce Marketing Concepts

    NetFlix Develops and Defends Its Brand Class Discussion „ What was NetFlix’s first business model? Why did this model not work and what new model did it develop? „ Why is NetFlix attractive to customers? „ How does NetFlix distribute its videos? „ What is NetFlix’s “recommender system?” „ How does NetFlix use data mining? „ Is video on dem...

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  • Bài giảng E-commerce (Third Edition) - Chapter 6: E-Commerce Payment SystemsBài giảng E-commerce (Third Edition) - Chapter 6: E-Commerce Payment Systems

    PayPal: The Money’s in the E-mail Class Discussion „ Why was it difficult for individuals to accept credit card payments prior to PayPal? „ Why is PayPal called a “peer-to-peer” payment system „ Who is the main consumer of PayPal services? „ Why did PayPal purchase a merchant services company from VeriSign? „ Who are PayPal’s competitors?

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  • Bài giảng E-commerce (Third Edition) - Chapter 4: Building an E-Commerce Web SiteBài giảng E-commerce (Third Edition) - Chapter 4: Building an E-Commerce Web Site

    Right-Sizing a Web Site Class Discussion „ What are the factors you should take into account when sizing a Web site’s infrastructure? „ How does OPERA use a queuing model? „ Why did eBay turn to IBM’s OPERA application? „ Why is peak usage an important factor to consider? „ What did eBay discover from its use of OPERA?

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