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Discovering Law and Ethics in a Virtual World Class Discussion Why is “mischief” in virtual worlds more difficult to stop? What constitutes mischief in Second Life? Which behaviors have been banned in Second Life? Is there a consensus regarding whether or not in-game gambling and other virtual crimes are also actual crimes? What is Second Life...

42 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1025 | Lượt tải: 0

Video Ads: Shoot, Click, Buy Class Discussion What advantages do video ads have over traditional banner ads? Where do sites such as YouTube fit in to a marketing strategy featuring video ads? What are some of the challenges and risks of placing video ads on the Web? Do you think Internet users will ever develop “blindness” towards video ads as...

35 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 964 | Lượt tải: 0

Netflix Strengthens and Defends Its Brand Class Discussion What was Netflix’s first business model? Why did this model not work and what new model did it develop? Why is Netflix attractive to customers? How does Netflix distribute its videos? What is Netflix’s “recommender system?” How does Netflix use data mining? Is video on demand a th...

52 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 910 | Lượt tải: 0

Cyberwar: Mutually Assured Destruction 2.0 Class Discussion What is the difference between hacking and cyberwar? Why has cyberwar become more potentially devastating in the past decade? What percentage of computers have been compromised by stealth malware programs? Will a political solution to MAD 2.0 be effective enough?

51 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1133 | Lượt tải: 0

Tommy Hilfiger Right-Sizes Its Web Store Class Discussion What are the factors you should take into account when sizing a Web site’s infrastructure? Why are peak times an important factor to consider? What reasons were behind Hilfiger’s choice of ATG for its Web site solution? How can operators of smaller sites deal with the right-sizing issu...

49 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 960 | Lượt tải: 0

Wikitude.me Class Discussion Have you used Wikitude.me? If so, has it been useful; if not, is it a service that seems interesting? Why or why not? Are there any privacy issues raised by geo-tagging? What are the potential benefits to consumers and firms of mobile services? Are there any disadvantages? What revenue models could work for provide...

53 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1084 | Lượt tải: 0

Tweet Tweet: What’s Your Business Model? Class Discussion What characteristics or benchmarks can be used to assess the business value of a company such as Twitter? Have you used Twitter to communicate with friends or family? What are your thoughts on this service? What are Twitter’s most important assets? Which of the various methods described...

41 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1343 | Lượt tải: 0

Facebook: The New Face of E-Commerce? Class Discussion Do you use Facebook, and if so, how often? What has the experience been like? Have you purchased anything based on an advertisement on Facebook or by using a link provided by a friend? Are you concerned about the privacy of the information you have posted on Facebook?

30 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1273 | Lượt tải: 0

Hệ thống thông tin quản lý Ứng dụng CNTT trong quản lý và kinh doanh Năng lực CNTT của nhà quản lý Quản lý công nghệ thông tin Chiến lược ứng dụng CNTT Chiến lược ứng dụng TMĐT Ứng dụng Marketing điện tử

163 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1521 | Lượt tải: 1

 Thông tin và dữ liệu tồn tại dưới nhiều dạng khác nhau:  In hoặc viết ra giấy  Trong các thiết bị lưu trữ  Truyền phát qua con đường thư tín  Trên internet

50 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1306 | Lượt tải: 1