TimTaiLieu.vn - Tài liệu, ebook, giáo trình, đồ án, luận văn

LO 17-1 Identify the components of the communication process. LO 17-2 Explain the four steps in the AIDA model. LO 17-3 Describe the various integrative communication channels. LO 17-4 Explain the methods used to allocate the integrated marketing communications (IMC) budget. LO 17-5 Identify marketing metrics used to measure IMC success.

38 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 1288 | Lượt tải: 0

LO 16-1 Discuss the four factors manufacturers should consider as they develop their strategy for working with retailers. LO 16-2 Outline the considerations associated with choosing retail partners. LO 16-3 List the three levels of distribution intensity. LO 16-4 Describe the various types of retailers. LO 16-5 Describe the components of a reta...

37 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 1103 | Lượt tải: 0

LO 15-1 Understand the importance of marketing channels and supply chain management. LO 15-2 Understand the difference between direct and indirect marketing channels. LO 15-3 Describe how marketing channels are managed. LO 15-4 Describe the flow of information and merchandise in the marketing channel.

33 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 1207 | Lượt tải: 0

LO 14-1 List the four pricing orientations. LO 14-2 Explain the relationship between price and quantity sold. LO 14-3 Explain price elasticity. LO 14-4 Describe how to calculate a product’s break-even point. LO 14-5 Indicate the four types of price competitive levels. LO 14-6 Describe the difference between an everyday low price strategy (EDLP...

39 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 1232 | Lượt tải: 0

Describe how the marketing of services differs from the marketing of products. Discuss the four gaps in the Service Gap Model. Examine the five service quality dimensions. Explain the zone of tolerance. Identify three service recovery strategies.

25 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 1347 | Lượt tải: 0

LO 12-1 Identify the reasons firms create new products. LO 12-2 Describe the different groups of adopters articulated by the diffusion of innovation theory. LO 12-3 Describe the various stages involved in developing a new product or service. LO 12-4 Explain the product life cycle.

35 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 1084 | Lượt tải: 0

LO 11-1 Describe the components of a product. LO 11-2 Identify the types of consumer products. LO 11-3 Explain the difference between a product mix’s breadth and a product line’s depth. LO 11-4 Identify the advantages that brands provide firms and consumers. LO 11-5 Explain the various components of brand equity. LO 11-6 Determine the various ...

36 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 1172 | Lượt tải: 0

LO 10-1 Identify the five steps in the marketing research process. LO 10-2 Describe the various secondary data sources. LO 10-3 Describe the various primary data collection techniques. LO 10-4 Summarize the differences between secondary data and primary data. LO 10-5 Examine the circumstances in which collecting information on consumers is

31 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 1272 | Lượt tải: 0

LO 9-1 Outline the different methods of segmenting a market. LO 9-2 Describe how firms determine whether a segment is attractive and therefore worth pursuing. LO 9-3 Articulate the differences among targeting strategies: undifferentiated, differentiated, concentrated, or micromarketing. LO 9-4 Determine the value proposition. LO 9-5 Define posi...

31 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 1495 | Lượt tải: 0

LO 8-1 Describe the components of a country market assessment. LO 8-2 Understand the marketing opportunities in BRIC countries. LO 8-3 Identify the various market entry strategies. LO 8-4 Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.

32 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 1081 | Lượt tải: 0