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LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 8, YOU SHOULD BE ABLE TO: Identify the reason for conducting marketing research. Describe the five-step marketing research approach that leads to marketing actions. Explain how marketing uses secondary and primary data.

68 trang | Chia sẻ: baothanh01 | Ngày: 11/10/2018 | Lượt xem: 1362 | Lượt tải: 0

LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 7, YOU SHOULD BE ABLE TO: Describe the nature and scope of world trade from a global perspective and identify the major trends that have influenced world trade and global marketing. Identify the environmental forces that shape global marketing efforts.

42 trang | Chia sẻ: baothanh01 | Ngày: 11/10/2018 | Lượt xem: 1125 | Lượt tải: 0

LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 6, YOU SHOULD BE ABLE TO: Distinguish among industrial, reseller, and government organizational markets. Describe the key characteristics of organizational buying that make it different from consumer buying.

28 trang | Chia sẻ: baothanh01 | Ngày: 11/10/2018 | Lượt xem: 1372 | Lượt tải: 0

LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 5, YOU SHOULD BE ABLE TO: Describe the stages in the consumer purchase decision process. Distinguish among three variations of the consumer purchase decision process: routine, limited, and extended problem solving.

41 trang | Chia sẻ: baothanh01 | Ngày: 11/10/2018 | Lượt xem: 1106 | Lượt tải: 0

LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 4, YOU SHOULD BE ABLE TO: Explain the difference between legal and ethical behavior in marketing. Identify factors that influence ethical and unethical marketing decisions. Describe the different concepts of social responsibility. Recognize unethical and socially irresponsible consumer behavior.

23 trang | Chia sẻ: baothanh01 | Ngày: 11/10/2018 | Lượt xem: 1488 | Lượt tải: 0

LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 3, YOU SHOULD BE ABLE TO: Explain how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces. Describe how social forces such as demographics and culture can havean impact on marketing strategy. Discuss how economic forces such as macr...

43 trang | Chia sẻ: baothanh01 | Ngày: 11/10/2018 | Lượt xem: 1134 | Lượt tải: 0

LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 2, YOU SHOULD BE ABLE TO: Describe three kinds of organizations and the three levels of strategy in them. Describe core values, mission, organizational culture, business, and goals. Explain why managers use marketing dashboards and marketing metrics. Discuss how an organization assesses where it i...

53 trang | Chia sẻ: baothanh01 | Ngày: 11/10/2018 | Lượt xem: 1191 | Lượt tải: 0

LEARNING OBJECTIVES (LO)AFTER READING CHAPTER 1, YOU SHOULD BE ABLE TO: Define marketing and identify the diverse factors influencing marketing actions. Explain how marketing discovers and satisfies consumer needs. Distinguish between marketing mix factors and environmental forces.

32 trang | Chia sẻ: baothanh01 | Ngày: 11/10/2018 | Lượt xem: 1156 | Lượt tải: 0

THE CAPLOW COMPANY THE OPERATING STATEMENT Operating Statement(Income Statement orProfit-and-Loss Statement Sales Elements Gross Sales Allowances Returns Net Sales

11 trang | Chia sẻ: baothanh01 | Ngày: 11/10/2018 | Lượt xem: 1390 | Lượt tải: 0

MARKETING PLANS AND BUSINESS PLANS MEANINGS, PURPOSES, AND AUDIENCES “New Ideas are a Dime a Dozen” Target Audience and Purpose Kind and Complexity of the Organization Industry Business Plan

14 trang | Chia sẻ: baothanh01 | Ngày: 11/10/2018 | Lượt xem: 1279 | Lượt tải: 0