• Professional English MarketingProfessional English Marketing

    (Bản scan) Fill each gap in the sentences below with the correct word from the box. Marketing is concerned with getting the right___to the right___at the right___. Marketing is about meeting consumer___at a___. Marketing aims to find out what people___then___and___a___or___that will satisfy those wants; and then determining the best way to___ _...

    pdf57 trang | Chia sẻ: franklove | Ngày: 20/02/2013 | Lượt xem: 2324 | Lượt tải: 5

  • Professional English Business: GeneralProfessional English Business: General

    (Bản scan) Do you work in business and use English in your job? Or are you a business student? Whatever your background, if you need to improve your business English, the tests in this book will help. They will check your knowledge of basic business words and essential business expressions so that you can understand and communicate more effectivel...

    pdf57 trang | Chia sẻ: franklove | Ngày: 20/02/2013 | Lượt xem: 2467 | Lượt tải: 1

  • Test Your Vocabulary 4Test Your Vocabulary 4

    (Bản scan) Test your vocabulary 4 is the fourth in a series of five best-selling Test your vocabulary book. This fully revised and updated edition features 60 varied and enjoyable vocabulary tests covering the most important words and phrases needed by upper-intermediate level students. - 60 tests for practising essential vocabulary at upper-inte...

    pdf50 trang | Chia sẻ: franklove | Ngày: 20/02/2013 | Lượt xem: 2554 | Lượt tải: 2

  • Forecasts and resultsForecasts and results

    (Bản scan) Discuss these questions in small groups. How can each of these help companies to make sales forecasts? 1, Computer projections. 2, Predictions about interest rates. 3, Reports from sales teams. 4, Intuition. 5, The political situation. 6, The success of competitor’s products. 7, Past experience. 8, The marketing budget.

    pdf12 trang | Chia sẻ: franklove | Ngày: 20/02/2013 | Lượt xem: 2472 | Lượt tải: 4

  • Corporate cultureCorporate culture

    (Bản scan) Work in small groups. Match the sentence beginnings with their endings. 1, My company/organisation has a vision; 2, We have an entrepreneurial culture; 3, Peopele in my company are highly competitive; 4, My company is pretty bureaucratic; 5, My company has a supportive culture; 6, My company has a controlling culture; 7, My compa...

    pdf12 trang | Chia sẻ: franklove | Ngày: 20/02/2013 | Lượt xem: 2494 | Lượt tải: 6

  • Chairing meetingsChairing meetings

    (Bản scan) Discuss these questions in small groups. What is the function of the chair (or chairperson) at a meeting? What perconal qualities should a good chair have? What things should a chair do to make sure a meeting achieves its aims? Does every meeting need a chair?

    pdf14 trang | Chia sẻ: franklove | Ngày: 19/02/2013 | Lượt xem: 2438 | Lượt tải: 1

  • ProductivityProductivity

    (Bản scan) Discuss these questions in small groups. 1, What is productivity? 2, What factor do you think have affected productivity in your country in recent years? 3, How woulld what is happening in the picture on the right affect productivity? 4, Is productivity always a good indicator of a company’s performance?

    pdf14 trang | Chia sẻ: franklove | Ngày: 19/02/2013 | Lượt xem: 2530 | Lượt tải: 3

  • Negotiating a leaseNegotiating a lease

    (Bản scan) What would it be useful to k now and how can you prepare before negotiating: - Your salary at a job interview? - A lease on office space for your company? - A sales target for your team with the sales manager? - A production target for your factory with the CEO? - A sales agreement with a customer?

    pdf14 trang | Chia sẻ: franklove | Ngày: 19/02/2013 | Lượt xem: 2071 | Lượt tải: 4

  • A proposalA proposal

    (Bản scan) Discuss these questions in small groups. 1, Why might a company decide to extend or diversify its product range? 2, When should a company decide not to extend its product range? Think about: - Extensions of the same basic product. - Competitor’s activities. - Diversification and market changes. - The company’s skills base. - Bra...

    pdf14 trang | Chia sẻ: franklove | Ngày: 19/02/2013 | Lượt xem: 2480 | Lượt tải: 5

  • Advertising and the internetAdvertising and the internet

    (Bản scan) You will hear each extract twice. When you listen the first time, try to complete as much as possible of both columns – don’t do one column the first time you listen and the other the second time. The second time you listen, check your answers and fill in the gaps you haven’t managed to complete yet.

    pdf14 trang | Chia sẻ: franklove | Ngày: 19/02/2013 | Lượt xem: 2300 | Lượt tải: 4