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The Wall Street Journal Online Class Discussion Why did the Wall Street Journal succeed with a subscription model when other newspapers have been unable to charge for their content? Would you pay to read a daily newspaper online? Why or why not? Would you pay for access to online archives of newspapers and/or magazines? Do you thin...
50 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1012 | Lượt tải: 1
Auction Fever Class Discussion Why is United Airlines using auctions to redeem frequent flyer miles? Why are auctions better than liquidation sales for retailers? What is meant by the term, “auction marketing?” Why would consumers pay more at auctions than at in-store liquidation sales?
36 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 986 | Lượt tải: 0
Volkswagen Builds Its B2B Net Marketplace Class Discussion Why didn’t Volkswagen want to use a more open or public electronic exchange for its parts supply? Why didn’t it join the industry consortium Covisint? What kinds of services are provided by VWGroupSupply.com? What is eCAP and who benefits from its use? Do you think suppliers...
53 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1124 | Lượt tải: 0
NetBank and the Future of Branchless Banking Class Discussion What is the value proposition of online banks? Why have stand-alone online banks in the United States not done well? What were the key ingredients of NetBank’s business model that made it successful? Why do most Americans still prefer to use their local branch bank?
37 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1120 | Lượt tải: 0
Blue Nile Sparkles For Your Cleopatra Class Discussion Why is selling (or buying) diamonds over the Internet so difficult? How has BlueNile built its supply chain to keep costs low? How has BlueNile reduced consumer anxiety over online diamond purchases? What are some vulnerabilities facing BlueNile? Would you buy a $5,000 engagemen...
26 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1025 | Lượt tải: 0
Warez Hackers End Up in the Slammer Class Discussion What are “Warez” groups? What are their motivations? How to they differ from typical down loaders? What are the main specialties of wares groups? Why are members of Warez groups facing criminal charges and possible jail terms? What laws are they violating? How is the RIAA respondin...
37 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1056 | Lượt tải: 0
ESPN Motion: Targeting the 18-to-34 Males Class Discussion How does the ESPN Motion system differ from ordinary video streaming? What is the benefit of this new systems to consumers and to advertisers? How does this system avoid Internet congestion? Why would sports fans want to watch video advertising that’s “just like TV?” Why i...
35 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1029 | Lượt tải: 0
NetFlix Develops and Defends Its Brand Class Discussion What was NetFlix’s first business model? Why did this model not work and what new model did it develop? Why is NetFlix attractive to customers? How does NetFlix distribute its videos? What is NetFlix’s “recommender system?” How does NetFlix use data mining? Is video on dem...
60 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1054 | Lượt tải: 0
PayPal: The Money’s in the E-mail Class Discussion Why was it difficult for individuals to accept credit card payments prior to PayPal? Why is PayPal called a “peer-to-peer” payment system Who is the main consumer of PayPal services? Why did PayPal purchase a merchant services company from VeriSign? Who are PayPal’s competitors?
38 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1025 | Lượt tải: 0
Right-Sizing a Web Site Class Discussion What are the factors you should take into account when sizing a Web site’s infrastructure? How does OPERA use a queuing model? Why did eBay turn to IBM’s OPERA application? Why is peak usage an important factor to consider? What did eBay discover from its use of OPERA?
48 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1137 | Lượt tải: 0