TimTaiLieu.vn - Tài liệu, ebook, giáo trình, đồ án, luận văn
Tổng hợp tất cả tài liệu, ebook, giáo trình Thương Mại - Marketing chọn lọc và hay nhất.
Bài giảng E-commerce (Third Edition) - Chapter 2: E-Commerce Business Models and ConceptsOnline Groceries: Up from the Embers Class Discussion Why do you think Webvan.com failed? Why are more traditional grocery chainssucceeding today? Why would online customers pay the same prices as in the stores plus pay delivery charges? What’s the benefit to the customer? What are the important success factors for FreshDirect? Do y...
41 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 916 | Lượt tải: 0
Bài giảng E-commerce (Third Edition) - Chapter 1: The Revolution Is Just BeginningAmazon at 10: Profitable at Last Class Discussion Story of Amazon in many ways mirrors story of ecommerce itself Process of continuous change and exploration for profits What are the reasons why people shop at Amazon? Why wasn’t it profitable from Day 1? When did it become profitable? How many of you have used Amazon recently? ...
26 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 911 | Lượt tải: 0
Bài giảng E-commerce business, technology, society - Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative CommerceVolkswagen Builds Its B2B Net Marketplace Class Discussion Why didn’t Volkswagen want to use a more open or public electronic exchange for its parts supply? Why didn’t it join an industry consortium such as Covisint? What kinds of services are provided by VWGroupSupply? What is eCAP and who benefits from its use? Do you think suppliers are di...
52 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 914 | Lượt tải: 0
Bài giảng E-commerce business, technology, society - Chapter 11: Social Networks, Auctions, and PortalsSocial Network Fever Spreads to the Professions Class Discussion How has the growth of social networks enabled the creation of more specific niche sites? What are some examples of social network sites with a financial or business focus? Describe some common features and activities on these social network sites. What features of social network...
35 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 882 | Lượt tải: 0
Bài giảng E-commerce business, technology, society - Chapter 10: Online Content and MediaInformation Wants to Be Expensive Class Discussion Why did the Wall Street Journal succeed with a subscription model? Would you pay to read a daily newspaper online? Why or why not? Would you pay for access to online archives of newspapers and/or magazines? Do you think newspapers can make the transition from “print on paper” to “news on-scr...
44 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 938 | Lượt tải: 0
Bài giảng E-commerce business, technology, society - Chapter 9: Online Retail and ServicesBlue Nile Sparkles For Your Cleopatra Class Discussion Why is selling (or buying) diamonds over the Internet difficult? How has Blue Nile built its supply chain to keep costs low? How has Blue Nile reduced consumer anxiety over online diamond purchases? What are some vulnerabilities facing Blue Nile? Would you buy a $5,000 engagement ring at...
45 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 882 | Lượt tải: 0
Bài giảng E-commerce business, technology, society - Chapter 8: Ethical, Social, and Political Issues in E-CommerceDiscovering Law and Ethics in a Virtual World Class Discussion Why is “mischief” in virtual worlds more difficult to stop? What constitutes mischief in Second Life? Which behaviors have been banned in Second Life? Is there a consensus regarding whether or not in-game gambling and other virtual crimes are also actual crimes? What is Second Life...
42 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 944 | Lượt tải: 0
Bài giảng E-commerce business, technology, society - Chapter 7: E-Commerce Marketing CommunicationsVideo Ads: Shoot, Click, Buy Class Discussion What advantages do video ads have over traditional banner ads? Where do sites such as YouTube fit in to a marketing strategy featuring video ads? What are some of the challenges and risks of placing video ads on the Web? Do you think Internet users will ever develop “blindness” towards video ads as...
35 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 893 | Lượt tải: 0
Bài giảng E-commerce business, technology, society - Chapter 6: E-Commerce Marketing ConceptsNetflix Strengthens and Defends Its Brand Class Discussion What was Netflix’s first business model? Why did this model not work and what new model did it develop? Why is Netflix attractive to customers? How does Netflix distribute its videos? What is Netflix’s “recommender system?” How does Netflix use data mining? Is video on demand a th...
52 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 833 | Lượt tải: 0
Bài giảng E-commerce business, technology, society - Chapter 5: Online Security and Payment SystemsCyberwar: Mutually Assured Destruction 2.0 Class Discussion What is the difference between hacking and cyberwar? Why has cyberwar become more potentially devastating in the past decade? What percentage of computers have been compromised by stealth malware programs? Will a political solution to MAD 2.0 be effective enough?
51 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1056 | Lượt tải: 0
