• Bài giảng E-commerce - Chapter 9: Online Retail and ServicesBài giảng E-commerce - Chapter 9: Online Retail and Services

     Why is selling (or buying) diamonds over the Internet difficult?  How has Blue Nile built its supply chain to keep costs low?  How has Blue Nile reduced consumer anxiety over online diamond purchases?  What are some vulnerabilities facing Blue Nile?  Would you buy a $5,000 engagement ring at Blue Nile?

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  • Bài giảng E-commerce - Chapter 8: Ethical, Social, and Political Issues in E-CommerceBài giảng E-commerce - Chapter 8: Ethical, Social, and Political Issues in E-Commerce

     Is the Internet a form of “public speech”?  How can the different national perspectives on free speech be managed in a global environment like the Internet?  Given that the Internet is supported by governments and private companies, should these institutional and corporate needs supersede the free speech rights of individuals on the Inter...

    pdf40 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 905 | Lượt tải: 0

  • Bài giảng E-commerce - Chapter 7: E-Commerce Marketing CommunicationsBài giảng E-commerce - Chapter 7: E-Commerce Marketing Communications

     What advantages do video ads have over traditional banner ads?  Where do sites such as YouTube fit in to a marketing strategy featuring video ads?  What are some of the challenges and risks of placing video ads on the Web?  Do you think Internet users will ever develop “blindness” toward video ads as well?

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  • Bài giảng E-commerce - Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, LocalBài giảng E-commerce - Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, Local

     Have you ever made a purchase based on something you have read or seen on Facebook? What was the product and what made you interested?  What obstacles does Facebook face in monetizing itself as a marketing and advertising platform?  Are there other ways for Facebook to make a profit from marketers and advertisers?

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  • Bài giảng E-commerce - Chapter 5: E-Commerce Security and Payment SystemsBài giảng E-commerce - Chapter 5: E-Commerce Security and Payment Systems

     What is the difference between hacking and cyberwar?  Why has cyberwar become more potentially devastating in the past decade?  Why has Google been the target of so many cyberattacks?  Is it possible to find a political solution to MAD 2.0?

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  • Bài giảng E-commerce - Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and AppsBài giảng E-commerce - Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

     What reasons were behind Hilfiger’s choice of ATG for its Web site solution?  Why did Hilfiger decide it needed to replatform in 2011?  What are some of the site-building options for operators of smaller Web sites?

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  • Bài giảng E-commerce - Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile PlatformBài giảng E-commerce - Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

    Google Glass: Augment My Reality  Have you used any augmented reality applications? If so, has it been useful; if not, is it a service that seems interesting? Why or why not?  Are there any privacy issues raised by augmented reality applications?  What are the potential benefits to? Are there any disadvantages?  What revenue models coul...

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  • Bài giảng E-commerce - Chapter 2: E-Commerce Business Models and ConceptsBài giảng E-commerce - Chapter 2: E-Commerce Business Models and Concepts

    Objectives  Identify the key components of e-commerce business models.  Describe the major B2C business models.  Describe the major B2B business models.  Explain the key business concepts and strategies applicable to e-commerce.

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  • Bài giảng E-commerce - Chapter 1: The Revolution Is Just BeginningBài giảng E-commerce - Chapter 1: The Revolution Is Just Beginning

    Introduction What’s new  Learning materials  Tutor  Learning process  Benefits:  Most updates – cases and concepts  International approach  Disadvantages: Languages and time limit  Structure of the course

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  • Bài giảng Thương mại điện tử - Chương 10: Nội dung trực tuyến và truyền thôngBài giảng Thương mại điện tử - Chương 10: Nội dung trực tuyến và truyền thông

    Xu hướng nội dung trực tuyến Xu hướng chuyển từ các phương tiện truyền thông truyền thống sang Internet Người sử dụng tham gia tạo ra nội dung trên Internet; đảo ngược các mô hình sản xuất, kinh doanh truyền thống Giải trí thông qua các thiết bị di động ngày càng cao Doanh thu từ quảng cáo qua internet tăng nhanh

    ppt38 trang | Chia sẻ: baothanh01 | Ngày: 13/10/2018 | Lượt xem: 997 | Lượt tải: 0