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Question: How can marketing and R&D be performed so they reduce the costs of value creation and add value by better serving customer needs? The marketing mix (the choices the firm offers to its targeted market) is comprised of product attributes distribution strategy communication strategy pricing strategy

16 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 969 | Lượt tải: 0

In today’s global economy, firms must decide where to locate productive activities what the long-term strategic role of foreign production sites should be whether to own foreign production activities or outsource those activities how to manage a globally dispersed supply chain and what the role of Internet-based information technology should...

13 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 1086 | Lượt tải: 0

Question: Who benefits from exporting? Both large and small firms can benefit from exporting Firms wishing to export must identify export opportunities avoid a host of unanticipated problems associated with doing business in a foreign market become familiar with the mechanics of export and import financing learn where to get financing and ex...

11 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 950 | Lượt tải: 0

Question: How can firms enter foreign markets? Firms can enter foreign markets through exporting licensing or franchising to host country firms a joint venture with a host country firm a wholly owned subsidiary in the host country to serve that market The advantages and disadvantages of each entry mode is determined by transport costs and tr...

11 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 881 | Lượt tải: 0

Question: What actions can managers take to compete more effectively in a global economy? Managers must consider the benefits of expanding into foreign markets which strategies to pursue in foreign markets the value of collaboration with global competitors the advantages of strategic alliances

19 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 1025 | Lượt tải: 1

Question: What is the international monetary system? The international monetary system refers to the institutional arrangements that govern exchange rates A floating exchange rate system exists in countries where the foreign exchange market determines the relative value of a currency

22 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 856 | Lượt tải: 0

Question: What is the foreign exchange market? The foreign exchange market is a market for converting the currency of one country into that of another country Question: What is the exchange rate? The exchange rate is the rate at which one currency is converted into another

18 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 852 | Lượt tải: 0

Regional economic integration refers to agreements between countries in a geographic region to reduce tariff and non-tariff barriers to the free flow of goods, services, and factors of production between each other In theory, regional economic integration benefits all members Over the last two decades, the number of regional trade agreements has ...

13 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 938 | Lượt tải: 0

Question: What is foreign direct investment? Foreign direct investment (FDI) occurs when a firm invests directly in new facilities to produce and/or market in a foreign country Once a firm undertakes FDI it becomes a multinational enterprise There are two forms of FDI A greenfield investment (the establishment of a wholly new operation in a fo...

17 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 795 | Lượt tải: 0

Introduction Free trade refers to a situation where a government does not attempt to restrict what its citizens can buy from another country or what they can sell to another country While many nations are nominally committed to free trade, they tend to intervene in international trade to protect the interests of politically important groups

14 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 1040 | Lượt tải: 0