• Kinh tế học - Chapter 2: Mathematical and statistical foundationsKinh tế học - Chapter 2: Mathematical and statistical foundations

    A function is a mapping or relationship between an input or set of inputs and an output We write that y, the output, is a function f of x, the input, or y = f(x) y could be a linear function of x where the relationship can be expressed on a straight line Or it could be non-linear where it would be expressed graphically as a curve If the equati...

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  • Kinh tế học - Chapter 1: IntroductionKinh tế học - Chapter 1: Introduction

    What is Econometrics? Literal meaning is “measurement in economics”. Definition of financial econometrics: The application of statistical and mathematical techniques to problems in finance.

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  • Kinh tế học - Bài 11: Hệ thống lợi ích kinh tế và quan hệ phân phối trong thời kỳ quá độKinh tế học - Bài 11: Hệ thống lợi ích kinh tế và quan hệ phân phối trong thời kỳ quá độ

    1. Vai trò và bản chất của lợi ích kinh tế a. Bản chất Lợi ích kinh tế là lợi ích vật chất, nó phản ánh mục đích và động cơ khách quan của các chủ thể khi tham gia vào các hoạt động kinh tế - xã hội và do hệ thống quan hệ sản xuất quyết định. Mỗi một con người hay xã hội muốn tồn tại và phát triển thì nhu cầu của họ phải được đáp ứng. Lợi ích ...

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  • Bài giảng E-commerce (Third Edition) - Chapter 14: Online Content Providers: Digital MediaBài giảng E-commerce (Third Edition) - Chapter 14: Online Content Providers: Digital Media

    The Wall Street Journal Online Class Discussion „ Why did the Wall Street Journal succeed with a subscription model when other newspapers have been unable to charge for their content? „ Would you pay to read a daily newspaper online? Why or why not? „ Would you pay for access to online archives of newspapers and/or magazines? „ Do you thin...

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  • Bài giảng E-commerce (Third Edition) - Chapter 13: Auctions, Portals, and CommunitiesBài giảng E-commerce (Third Edition) - Chapter 13: Auctions, Portals, and Communities

    Auction Fever Class Discussion „ Why is United Airlines using auctions to redeem frequent flyer miles? „ Why are auctions better than liquidation sales for retailers? „ What is meant by the term, “auction marketing?” „ Why would consumers pay more at auctions than at in-store liquidation sales?

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  • Bài giảng E-commerce (Third Edition) - Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative CommerceBài giảng E-commerce (Third Edition) - Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative Commerce

    Volkswagen Builds Its B2B Net Marketplace Class Discussion „ Why didn’t Volkswagen want to use a more open or public electronic exchange for its parts supply? Why didn’t it join the industry consortium Covisint? „ What kinds of services are provided by VWGroupSupply.com? „ What is eCAP and who benefits from its use? „ Do you think suppliers...

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  • Bài giảng E-commerce (Third Edition) - Chapter 11: Online Service IndustriesBài giảng E-commerce (Third Edition) - Chapter 11: Online Service Industries

    NetBank and the Future of Branchless Banking Class Discussion „ What is the value proposition of online banks? „ Why have stand-alone online banks in the United States not done well? „ What were the key ingredients of NetBank’s business model that made it successful? „ Why do most Americans still prefer to use their local branch bank?

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  • Bài giảng E-commerce (Third Edition) - Chapter 10: Retailing on the WebBài giảng E-commerce (Third Edition) - Chapter 10: Retailing on the Web

    Blue Nile Sparkles For Your Cleopatra Class Discussion „ Why is selling (or buying) diamonds over the Internet so difficult? „ How has BlueNile built its supply chain to keep costs low? „ How has BlueNile reduced consumer anxiety over online diamond purchases? „ What are some vulnerabilities facing BlueNile? „ Would you buy a $5,000 engagemen...

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  • Bài giảng E-commerce (Third Edition) - Chapter  9: Ethical, Social, and Political Issues in E-CommerceBài giảng E-commerce (Third Edition) - Chapter 9: Ethical, Social, and Political Issues in E-Commerce

    Warez Hackers End Up in the Slammer Class Discussion „ What are “Warez” groups? What are their motivations? How to they differ from typical down loaders? „ What are the main specialties of wares groups? „ Why are members of Warez groups facing criminal charges and possible jail terms? What laws are they violating? „ How is the RIAA respondin...

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  • Bài giảng E-commerce (Third Edition) - Chapter 8: E-Commerce Marketing CommunicationsBài giảng E-commerce (Third Edition) - Chapter 8: E-Commerce Marketing Communications

    ESPN Motion: Targeting the 18-to-34 Males Class Discussion „ How does the ESPN Motion system differ from ordinary video streaming? „ What is the benefit of this new systems to consumers and to advertisers? „ How does this system avoid Internet congestion? „ Why would sports fans want to watch video advertising that’s “just like TV?” „ Why i...

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