• Bài giảng E-commerce - Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative CommerceBài giảng E-commerce - Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative Commerce

     Why didn’t Volkswagen want to use a more open or public electronic exchange for its parts supply? Why didn’t it join an industry consortium such as Covisint?  What kinds of services are provided by VWGroupSupply?  What is eCAP and who benefits from its use?  Do you think suppliers are disadvantaged by this B2B marketplace?

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  • Bài giảng E-commerce - Chapter 11: Social Networks, Auctions, and PortalsBài giảng E-commerce - Chapter 11: Social Networks, Auctions, and Portals

     How has the growth of social networks enabled the creation of more specific niche sites?  What are some examples of social network sites with a financial or business focus?  Describe some common features and activities on these social network sites.  What features of social networks best explain their popularity?

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  • Bài giảng E-commerce - Chapter 10: Online Content and MediaBài giảng E-commerce - Chapter 10: Online Content and Media

     What types of online videos have you watched online, and on what devices?  What sites have given you the best overall viewing or entertainment experience, and why?  What advantages does watching traditional television have over watching online TV and films?

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  • Bài giảng E-commerce - Chapter 9: Online Retail and ServicesBài giảng E-commerce - Chapter 9: Online Retail and Services

     Why is selling (or buying) diamonds over the Internet difficult?  How has Blue Nile built its supply chain to keep costs low?  How has Blue Nile reduced consumer anxiety over online diamond purchases?  What are some vulnerabilities facing Blue Nile?  Would you buy a $5,000 engagement ring at Blue Nile?

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  • Bài giảng E-commerce - Chapter 8: Ethical, Social, and Political Issues in E-CommerceBài giảng E-commerce - Chapter 8: Ethical, Social, and Political Issues in E-Commerce

     Is the Internet a form of “public speech”?  How can the different national perspectives on free speech be managed in a global environment like the Internet?  Given that the Internet is supported by governments and private companies, should these institutional and corporate needs supersede the free speech rights of individuals on the Inter...

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  • Bài giảng E-commerce - Chapter 7: E-Commerce Marketing CommunicationsBài giảng E-commerce - Chapter 7: E-Commerce Marketing Communications

     What advantages do video ads have over traditional banner ads?  Where do sites such as YouTube fit in to a marketing strategy featuring video ads?  What are some of the challenges and risks of placing video ads on the Web?  Do you think Internet users will ever develop “blindness” toward video ads as well?

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  • Bài giảng E-commerce - Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, LocalBài giảng E-commerce - Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, Local

     Have you ever made a purchase based on something you have read or seen on Facebook? What was the product and what made you interested?  What obstacles does Facebook face in monetizing itself as a marketing and advertising platform?  Are there other ways for Facebook to make a profit from marketers and advertisers?

    pdf55 trang | Chia sẻ: baothanh01 | Ngày: 13/10/2018 | Lượt xem: 973 | Lượt tải: 0

  • Bài giảng E-commerce - Chapter 5: E-Commerce Security and Payment SystemsBài giảng E-commerce - Chapter 5: E-Commerce Security and Payment Systems

     What is the difference between hacking and cyberwar?  Why has cyberwar become more potentially devastating in the past decade?  Why has Google been the target of so many cyberattacks?  Is it possible to find a political solution to MAD 2.0?

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  • Bài giảng E-commerce - Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and AppsBài giảng E-commerce - Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

     What reasons were behind Hilfiger’s choice of ATG for its Web site solution?  Why did Hilfiger decide it needed to replatform in 2011?  What are some of the site-building options for operators of smaller Web sites?

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  • Bài giảng E-commerce - Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile PlatformBài giảng E-commerce - Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

    Google Glass: Augment My Reality  Have you used any augmented reality applications? If so, has it been useful; if not, is it a service that seems interesting? Why or why not?  Are there any privacy issues raised by augmented reality applications?  What are the potential benefits to? Are there any disadvantages?  What revenue models coul...

    pdf53 trang | Chia sẻ: baothanh01 | Ngày: 13/10/2018 | Lượt xem: 1034 | Lượt tải: 0