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Why didn’t Volkswagen want to use a more open or public electronic exchange for its parts supply? Why didn’t it join an industry consortium such as Covisint? What kinds of services are provided by VWGroupSupply? What is eCAP and who benefits from its use? Do you think suppliers are disadvantaged by this B2B marketplace?
56 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 983 | Lượt tải: 0
How has the growth of social networks enabled the creation of more specific niche sites? What are some examples of social network sites with a financial or business focus? Describe some common features and activities on these social network sites. What features of social networks best explain their popularity?
38 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 922 | Lượt tải: 0
What types of online videos have you watched online, and on what devices? What sites have given you the best overall viewing or entertainment experience, and why? What advantages does watching traditional television have over watching online TV and films?
43 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1060 | Lượt tải: 0
Why is selling (or buying) diamonds over the Internet difficult? How has Blue Nile built its supply chain to keep costs low? How has Blue Nile reduced consumer anxiety over online diamond purchases? What are some vulnerabilities facing Blue Nile? Would you buy a $5,000 engagement ring at Blue Nile?
44 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1136 | Lượt tải: 0
Is the Internet a form of “public speech”? How can the different national perspectives on free speech be managed in a global environment like the Internet? Given that the Internet is supported by governments and private companies, should these institutional and corporate needs supersede the free speech rights of individuals on the Inter...
40 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 1034 | Lượt tải: 0
What advantages do video ads have over traditional banner ads? Where do sites such as YouTube fit in to a marketing strategy featuring video ads? What are some of the challenges and risks of placing video ads on the Web? Do you think Internet users will ever develop “blindness” toward video ads as well?
35 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 959 | Lượt tải: 0
Have you ever made a purchase based on something you have read or seen on Facebook? What was the product and what made you interested? What obstacles does Facebook face in monetizing itself as a marketing and advertising platform? Are there other ways for Facebook to make a profit from marketers and advertisers?
55 trang | Chia sẻ: baothanh01 | Ngày: 13/10/2018 | Lượt xem: 973 | Lượt tải: 0
What is the difference between hacking and cyberwar? Why has cyberwar become more potentially devastating in the past decade? Why has Google been the target of so many cyberattacks? Is it possible to find a political solution to MAD 2.0?
51 trang | Chia sẻ: baothanh01 | Ngày: 13/10/2018 | Lượt xem: 1051 | Lượt tải: 0
What reasons were behind Hilfiger’s choice of ATG for its Web site solution? Why did Hilfiger decide it needed to replatform in 2011? What are some of the site-building options for operators of smaller Web sites?
52 trang | Chia sẻ: baothanh01 | Ngày: 13/10/2018 | Lượt xem: 1020 | Lượt tải: 0
Google Glass: Augment My Reality Have you used any augmented reality applications? If so, has it been useful; if not, is it a service that seems interesting? Why or why not? Are there any privacy issues raised by augmented reality applications? What are the potential benefits to? Are there any disadvantages? What revenue models coul...
53 trang | Chia sẻ: baothanh01 | Ngày: 13/10/2018 | Lượt xem: 1034 | Lượt tải: 0