• Bài giảng E-commerce (Third Edition) - Chapter 7: E-Commerce Marketing ConceptsBài giảng E-commerce (Third Edition) - Chapter 7: E-Commerce Marketing Concepts

    NetFlix Develops and Defends Its Brand Class Discussion „ What was NetFlix’s first business model? Why did this model not work and what new model did it develop? „ Why is NetFlix attractive to customers? „ How does NetFlix distribute its videos? „ What is NetFlix’s “recommender system?” „ How does NetFlix use data mining? „ Is video on dem...

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  • Bài giảng E-commerce (Third Edition) - Chapter 6: E-Commerce Payment SystemsBài giảng E-commerce (Third Edition) - Chapter 6: E-Commerce Payment Systems

    PayPal: The Money’s in the E-mail Class Discussion „ Why was it difficult for individuals to accept credit card payments prior to PayPal? „ Why is PayPal called a “peer-to-peer” payment system „ Who is the main consumer of PayPal services? „ Why did PayPal purchase a merchant services company from VeriSign? „ Who are PayPal’s competitors?

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  • Bài giảng E-commerce (Third Edition) - Chapter 4: Building an E-Commerce Web SiteBài giảng E-commerce (Third Edition) - Chapter 4: Building an E-Commerce Web Site

    Right-Sizing a Web Site Class Discussion „ What are the factors you should take into account when sizing a Web site’s infrastructure? „ How does OPERA use a queuing model? „ Why did eBay turn to IBM’s OPERA application? „ Why is peak usage an important factor to consider? „ What did eBay discover from its use of OPERA?

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  • Bài giảng E-commerce (Third Edition) - Chapter 3: The Internet and World Wide Web: E-Commerce InfrastructureBài giảng E-commerce (Third Edition) - Chapter 3: The Internet and World Wide Web: E-Commerce Infrastructure

    Web 2.0: Mashups Propel New Web Services Class Discussion „ What are Web mashups and what technology makes them possible? „ Why would Google and others allow their software to be combined with other software? „ What is the potential benefit to consumers? „ If mashups ultimately make money, how will the revenues be divided? „ Why would mas...

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  • Bài giảng E-commerce (Third Edition) - Chapter 2: E-Commerce Business Models and ConceptsBài giảng E-commerce (Third Edition) - Chapter 2: E-Commerce Business Models and Concepts

    Online Groceries: Up from the Embers Class Discussion „ Why do you think Webvan.com failed? „ Why are more traditional grocery chainssucceeding today? „ Why would online customers pay the same prices as in the stores plus pay delivery charges? What’s the benefit to the customer? „ What are the important success factors for FreshDirect? „ Do y...

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  • Bài giảng E-commerce (Third Edition) - Chapter 1: The Revolution Is Just BeginningBài giảng E-commerce (Third Edition) - Chapter 1: The Revolution Is Just Beginning

    Amazon at 10: Profitable at Last Class Discussion „ Story of Amazon in many ways mirrors story of ecommerce itself „ Process of continuous change and exploration for profits „ What are the reasons why people shop at Amazon? „ Why wasn’t it profitable from Day 1? „ When did it become profitable? „ How many of you have used Amazon recently? „ ...

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  • Bài giảng E-commerce business, technology, society - Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative CommerceBài giảng E-commerce business, technology, society - Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative Commerce

    Volkswagen Builds Its B2B Net Marketplace Class Discussion Why didn’t Volkswagen want to use a more open or public electronic exchange for its parts supply? Why didn’t it join an industry consortium such as Covisint? What kinds of services are provided by VWGroupSupply? What is eCAP and who benefits from its use? Do you think suppliers are di...

    ppt52 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 817 | Lượt tải: 0

  • Bài giảng E-commerce business, technology, society - Chapter 11: Social Networks, Auctions, and PortalsBài giảng E-commerce business, technology, society - Chapter 11: Social Networks, Auctions, and Portals

    Social Network Fever Spreads to the Professions Class Discussion How has the growth of social networks enabled the creation of more specific niche sites? What are some examples of social network sites with a financial or business focus? Describe some common features and activities on these social network sites. What features of social network...

    ppt35 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 811 | Lượt tải: 0

  • Bài giảng E-commerce business, technology, society - Chapter 10: Online Content and MediaBài giảng E-commerce business, technology, society - Chapter 10: Online Content and Media

    Information Wants to Be Expensive Class Discussion Why did the Wall Street Journal succeed with a subscription model? Would you pay to read a daily newspaper online? Why or why not? Would you pay for access to online archives of newspapers and/or magazines? Do you think newspapers can make the transition from “print on paper” to “news on-scr...

    ppt44 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 837 | Lượt tải: 0

  • Bài giảng E-commerce business, technology, society - Chapter 9: Online Retail and ServicesBài giảng E-commerce business, technology, society - Chapter 9: Online Retail and Services

    Blue Nile Sparkles For Your Cleopatra Class Discussion Why is selling (or buying) diamonds over the Internet difficult? How has Blue Nile built its supply chain to keep costs low? How has Blue Nile reduced consumer anxiety over online diamond purchases? What are some vulnerabilities facing Blue Nile? Would you buy a $5,000 engagement ring at...

    ppt45 trang | Chia sẻ: baothanh01 | Ngày: 15/10/2018 | Lượt xem: 811 | Lượt tải: 0