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Outline GLOBAL COMPANY PROFILE: REGAL MARINE GOODS AND SERVICES SELECTION Product Strategy Options Support Competitive Advantage Product Life Cycles Life Cycle and Strategy Product-by-value Analysis GENERATING NEW PRODUCTS New Product Opportunities Importance of New Products

78 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 913 | Lượt tải: 1

Outline GLOBAL COMPANY PROFILE: TUPPERWARE CORPORATION WHAT IS FORECASTING? Forecasting Time Horizons The Influence of Product Life Cycle TYPES OF FORECASTS THE STRATEGIC IMPORTANCE OF FORECASTING Human Resources Capacity Supply-Chain Management SEVEN STEPS IN THE FORECASTING SYSTEM

125 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 883 | Lượt tải: 1

Outline GLOBAL COMPANY PROFILE: BECHTEL GROUP THE IMPORTANCE OF PROJECT MANAGEMENT PROJECT PLANNING The Project Manager Work Breakdown Structure PROJECT SCHEDULING PROJECT CONTROLLING

61 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 973 | Lượt tải: 0

Outline GLOBAL COMPANY PROFILE: BOEING DEVELOPING MISSIONS AND STRATEGIES Mission Strategy ACHIEVING COMPETITIVE ADVANTAGE THROUGH OPERATIONS Competing on Differentiation Competing on Cost Competing on Response TEN STRATEGIC OM DECISIONS

90 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 906 | Lượt tải: 1

PROFILE: HARD ROCK CAFE WHAT IS OPERATIONS MANAGEMENT? ORGANIZING TO PRODUCE GOODS AND SERVICES WHY STUDY OM? WHAT OPERATIONS MANAGERS DO How This Book Is Organized WHERE ARE THE OM JOBS?

73 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 878 | Lượt tải: 0

The paper points out why and how it is necessary to include business processes into organizational diagnosis as a first step in the process of organizational change management. First, the necessity of including business processes into diagnostic models which are used during the performing of organizational changes is proved in the paper. Next, ...

22 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 826 | Lượt tải: 1

Question: What is human resource management? Human resource management (HRM) refers to the activities an organization carries out to utilize its human resources effectively HRM activities include determining human resource strategy staffing performance evaluation management development compensation labor relations

16 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 970 | Lượt tải: 0

Question: How can marketing and R&D be performed so they reduce the costs of value creation and add value by better serving customer needs? The marketing mix (the choices the firm offers to its targeted market) is comprised of product attributes distribution strategy communication strategy pricing strategy

16 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 949 | Lượt tải: 0

In today’s global economy, firms must decide where to locate productive activities what the long-term strategic role of foreign production sites should be whether to own foreign production activities or outsource those activities how to manage a globally dispersed supply chain and what the role of Internet-based information technology should...

13 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 1070 | Lượt tải: 0

Question: Who benefits from exporting? Both large and small firms can benefit from exporting Firms wishing to export must identify export opportunities avoid a host of unanticipated problems associated with doing business in a foreign market become familiar with the mechanics of export and import financing learn where to get financing and ex...

11 trang | Chia sẻ: baothanh01 | Ngày: 12/10/2018 | Lượt xem: 943 | Lượt tải: 0